How Social Media Marketing can turn around your business 180 degrees

Dhirenkumar Rohit
3 min readFeb 19, 2022

My teacher once asked me where are all the business giants? I am like I don’t know, then he answered, where the money is, and money is there, where attention is, attention!

So, the answer is “Attention”, yes where are huge masses’ attention, there all these business giants are hanging around.

attention economy, social media marketing
Photo by Toa Heftiba on Unsplash

Attention is the new currency. Attention is oil of this era.

Why Social Media Marketing is important?

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the younger platforms like Tik Tok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience on a large scale depending on the type of business.

social media marketing
Photo by Adem AY on Unsplash

Let’s Dig a bit into stats

There are 7.9 Billion humans, who are roaming around on this planet in 2021

  1. Let us start with LinkedIn, what is LinkedIn?

LinkedIn enables you to network with people and professional organizations in your industry. This is a great way to stay up to date with the latest developments and to share information with others in your field.

LinkedIn has 756 million members on its platform.

2. Twitter

Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages.

People post Tweets, which may contain photos, videos, links, and text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.

Twitter has 206 million active users on its platform.

3. YouTube

YouTube is a video sharing service where users can watch, like, share, comment and upload their videos.

YouTube has 2.24 billion active users.

4. Facebook

According to Google, Facebook is a website that allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don’t know, online. It allows users to share pictures, music, videos, and articles, as well as their thoughts and opinions with however many people they like.

Facebook has over 2.91 billion active users.

5. Instagram

At its most basic, Instagram is a social networking app that allows its users to share pictures and videos with their friends. Instagram started as a photo-sharing app but with time it has became a massive oil rig for businesses and marketers.

Instagram has over 1 billion active users on its platform.

6. Tik Tok

Tik Tok is a social media platform for creating, sharing and discovering short videos. As of now, it is banned in India, but it is used by the other world around.

Tik Tok has about 1 billion active users on the platform.

There are millions and billions of people are out there to try your product you just have to deliver it to their screens.

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Until then see yaaa!

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Dhirenkumar Rohit

Digital Marketer sharing latest trends,strategies&insights on Digital Marketing,Personal Finance&technology for success. Follow for tips&strategies for growth.