Why SEM is so popular among Marketers?

In today’s world, any newbie can answer this straightforward because paid ads offer better CTR and higher conversions than more passive forms of marketing. Because SEM is more easily customized, it allows you to target specific keywords intended for your target audience.

Now, the beginners might ask what the heck is SEM?

SEM stands for Search Engine Marketing

Depending on who you ask, search engine marketing can mean a few different things. Normally SEM is used to refer to paid search ad campaigns, like Google Ads. But, some may use it to refer to all marketing actions that take place within a search engine, whether or not they are paid.

SEM is the set of tools, techniques, and strategies that help optimize the visibility of websites and web pages through search engines. In short, the goal of SEM is to gain better search engine positioning on Google and other similar sites.

Unlike organic listings, here the advertiser must pay for each click. To get traffic by buying ads in search engines, you will have to resort to search engine advertising solutions, such as Google Ads. This system is also called PPC (pay per click) or CPC (cost per click).

So at this point, you must be going like Ummm paid ads.. yuck

Photo by Firmbee.com on Unsplash

Why should I use SEM in my marketing strategy?

There are many reasons to incorporate SEM in your Digital Marketing Strategy. These are some of the benefits of using Search Engine Marketing in your marketing strategy.

1. Bring highly qualified traffic to your page.
2. Make your brand or company known throughout the world.
3. Generate conversions.
4. Get results with a significant budget.
5. And last but not least, with Search Engine Marketing, you can not only place advertisements in the search engine but also take advantage of the data and parameters available to place contextual advertising on other websites. The possibilities of personalization are very high. For example, you can target users who have already visited your website, are interested in A type of product, are from a specific city, etc. Combined with your search engine advertising campaigns, these can be powerful tools to grow your brand.

Now you know it, share it

As you’ve been reading this till this point I am happy to give you something and I wanna give you some more of it.

Here are some SEM Terms to know…

1. Keywords: keywords are the basis of all search engine marketing. Keywords are the words, groups of words, or phrases that will make your ad appear to users.
2. Text ad: the standard ad type that is shown in search engines. They usually have a title, two lines of text, and a customizable link.
3. Ad group: Ad groups are ad sets and keywords. These are grouped into campaigns, in which you can define the daily budget and the countries or territories where the ads will appear.
4. Search network: the part of the search engine where your ads can appear. The simplest thing is to work with text ads on the top and right of the results page but you can also show ads on other sites such as Google Shopping or Google Maps.
5. Impressions: the number of times an ad is shown
6. Clicks: the number of times an ad has been clicked on
7. CTR: the percentage of impressions that generate a click.
8. CPC: the average cost per click. You can define a maximum CPC to guarantee that you do not go over budget.
9. Quality level: Score (determined by Google) of a keyword and an ad to determine your CPC. In theory, the higher the quality of an ad, the less you pay for each click.

Give some clapping human ;)